Press Information

10 October
2020 BOON SIEW HONDA AND AMAN RA COME TOGETHER IN SEMANGAT IMPIAN


Boon Siew Honda today confirmed it has initiated the latest collaboration effort together with Aman RA to share their common spirit of SEMANGAT IMPIAN.

Since 2012, SEMANGAT IMPIAN has been used as the tagline and cheer chant for Boon Siew Honda followers. Seen and heard in and around the racing circuit, at convoys and Honda motorcycle events, SEMANGAT IMPIAN represents the passion towards dreams and the spirit of ambition that Boon Siew Honda shares with its riders.

In the continuous effort in expanding this spirit, Boon Siew Honda aims to create a closer affinity between Honda and the current generation of bikers in Malaysia. SEMANGAT IMPIAN is a creative collaboration with Aman RA to inspire people of all walks of life, especially the youth, who are toiling to overcome challenges and obstacles, to never give up and keep moving forward towards reaching their dream.

“A motorcycle is a vehicle that you can ride comfortably, conveniently and safely. Every day, we strive to offer an enjoyable and enriching experience into the lives of as many Malaysian customers as possible with our motorcycles. I am confident that Aman RA will be able to express and deliver the SEMANGAT IMPIAN and Honda’s message through his music to everyone.” Yoshitaka Nakamura, Managing Director and CEO of Boon Siew Honda said.

New appearance and graphic design.

Expressed in the “SEMANGAT IMPIAN The Journey” by Dato’ Sri Dato Wira Tan Hui Jing, Chairman of Boon Siew Honda, “SEMANGAT IMPIAN is about being ambitious. Here, our ambition is and always will be, to make meaningful connections with Malaysian through our motorcycles. Our bikes helps with everyday commute, they are tools that help people make a living. At the same time, it also brings a lot of joy into their lives too.” In this video, he goes on to express his ambition to share the spirit of daring to dream through this journey that Boon Siew Honda is embarking.

THE STARS ALIGN

Aman RA’s first motorcycle was a Honda that was given to him by his father. Growing up in Keramat, his Honda took him places. It was written in the stars that Boon Siew Honda and Aman RA would not be apart. In his music video hits “Budak Flat” and “Bangun” Aman RA can be seen riding his Honda motorcycles.

Propelled by his 2020 win at the Anugerah Juara Lagu 34, Aman RA released his latest single SEMANGAT IMPIAN on the 1st of August. SEMANGAT IMPIAN completed the trilogy story of hard work and perseverance that began with “Budak Flat” and continued with “Bangun”.

Aman RA’s infectious energy and ambitious drive caught the eye of Boon Siew Honda because it captured the essence and spirit of SEMANGAT IMPIAN.

Aman RA and Boon Siew Honda crossed paths and he agreed to bring to life the meaning and spirit of SEMANGAT IMPIAN in his music.

The music video also stars a competitive freestyle footballer who has successfully represented Malaysia internationally and an actor-musician. They relive their own SEMANGAT IMPIAN stories of hard work and passion to reach their dreams.


THE COLLABORATION THAT WAS WAITING TO HAPPEN, HAPPENED

Through the song and lyrics, Aman RA and Boon Siew Honda wish to inspire people to be passionate about achieving their dreams and be driven by a spirit of ambition to overcome what may stand in their way.

With SEMANGAT IMPIAN, Boon Siew Honda will take on this intention in mind to expand the various exciting new models catered to suit the modern lifestyles of Malaysian.

(The full version of the SEMANGAT IMPIAN music video and “SEMANGAT IMPIAN The Journey” is available at youtube.com)

Song Credits :
Song Title : SEMANGAT IMPIAN
Artist : Aman RA
Lyrics : Aman RA (Keramat Publishing)
Composer : Aman RA (Keramat Publishing)
Producer : Aman RA
Co- Producer : MicWrecka
Vocal Producer : Juwita Suwito
Arranger : MicWrecka
Guitarist : Marcus Leong
Recording & Mixing Engineer : MicWrecka (The ARA)
Mastering Engineer : Sonaone (Kayabutter Studios)

Video Credits :
Director : Saifful Shah
Editor : BK & Zeph
Directors of Photography : Saifful Shah
Producer : Winston Kho

LYRICS :
SEMANGAT IMPIAN

Composer/Lyricist : Aman RA (Keramat Publishing Sdn. Bhd.)

Dari tanah (Dari tanah)
Nak ke awan (Nak ke awan)
Idam kayangan (Idam kayangan)
Namun diuji (Namun diuji)

Bisikan doa
Rintihanku
Terus berjuang
Pilihanku
Kemuncak dunia
Jadi rebutan
Perwira segalanya
Jadi sebutan

Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku

Hajat mahu terkam langit
Tak peduli rasa sakit
Pelangi cuba mencarik
Layarku takkan ditarik

Tak kelip mata terbuntang
Ada sesuatu mengundang
Dugaan tak diundang
Namun takkan ku kecundang

Awan mendung teduh ku
Gelap sungguh lebuh ku
Ribut mahu merempuh ku
Bayu lembut menyembuh ku

Jiwa raga ku menyala
Seiring setiap petala
Pelita ku tak secerah
Cahaya yang ku berserah

Mahukan petua
Nak nasibku berubah
Berangan tu percuma
Kan ku perkuda tuma
Perasaan terlahir
Kala aku fakir
Mampu ubah takdir
Leggogeddit.

Doa sujudkan
(Doa sujudkan)

Tiap rintangan
(Tiap rintangan)
Bagai hujan
(Bagai hujan)
Menimpa bumi
(Menimpa bumi)

Bisikan doa
Rintihanku
Terus berjuang
Pilihanku
Kemuncak dunia
Jadi rebutan
Perwira segalanya
Jadi sebutan

Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku

Dari tanah
Nak ke awan
Idam kayangan
Namun diuji

Doa sujudkan
Tiap rintangan
Bagai hujan
Menimpa bumi

Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku
Semangat Impian
Semangat Impianku
Semangat Impian


For more information on the new Honda BeAT, customers can visit Honda dealers or call Honda's Toll-Free number at 1-800-88-3993 or log onto

www.boonsiewhonda.com.my



About Boon Siew Honda Sdn. Bhd.

Boon Siew Honda Sdn Bhd, a joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims to consolidate motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency. Prior to the emergence of the new company, Boon Siew Sdn. Bhd. was responsible for the manufacturing and wholesale business of Honda motorcycle products in Malaysia. While envisioning collaboration with other Honda companies in worldwide, Boon Siew Honda Sdn. Bhd. will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectation.


For media enquiries:

Nor Azam Bin Nordin
012 – 499 6106
nor_azam@bswhonda.com.my


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