Boon Siew Honda today confirmed it has initiated the latest collaboration effort together with Aman RA to share their common spirit of SEMANGAT IMPIAN.
Since 2012, SEMANGAT IMPIAN has been used as the tagline and cheer chant for Boon Siew Honda followers. Seen and heard in and around the racing circuit, at convoys and Honda motorcycle events, SEMANGAT IMPIAN represents the passion towards dreams and the spirit of ambition that Boon Siew Honda shares with its riders.
In the continuous effort in expanding this spirit, Boon Siew Honda aims to create a closer affinity between Honda and the current generation of bikers in Malaysia. SEMANGAT IMPIAN is a creative collaboration with Aman RA to inspire people of all walks of life, especially the youth, who are toiling to overcome challenges and obstacles, to never give up and keep moving forward towards reaching their dream.
“A motorcycle is a vehicle that you can ride comfortably, conveniently and safely. Every day, we strive to offer an enjoyable and enriching experience into the lives of as many Malaysian customers as possible with our motorcycles. I am confident that Aman RA will be able to express and deliver the SEMANGAT IMPIAN and Honda’s message through his music to everyone.” Yoshitaka Nakamura, Managing Director and CEO of Boon Siew Honda said.
New appearance and graphic design.
Expressed in the “SEMANGAT IMPIAN The Journey” by Dato’ Sri Dato Wira Tan Hui Jing, Chairman of Boon Siew Honda, “SEMANGAT IMPIAN is about being ambitious. Here, our ambition is and always will be, to make meaningful connections with Malaysian through our motorcycles. Our bikes helps with everyday commute, they are tools that help people make a living. At the same time, it also brings a lot of joy into their lives too.” In this video, he goes on to express his ambition to share the spirit of daring to dream through this journey that Boon Siew Honda is embarking.
THE STARS ALIGN
Aman RA’s first motorcycle was a Honda that was given to him by his father. Growing up in Keramat, his Honda took him places. It was written in the stars that Boon Siew Honda and Aman RA would not be apart. In his music video hits “Budak Flat” and “Bangun” Aman RA can be seen riding his Honda motorcycles.
Propelled by his 2020 win at the Anugerah Juara Lagu 34, Aman RA released his latest single SEMANGAT IMPIAN on the 1st of August. SEMANGAT IMPIAN completed the trilogy story of hard work and perseverance that began with “Budak Flat” and continued with “Bangun”.
Aman RA’s infectious energy and ambitious drive caught the eye of Boon Siew Honda because it captured the essence and spirit of SEMANGAT IMPIAN.
Aman RA and Boon Siew Honda crossed paths and he agreed to bring to life the meaning and spirit of SEMANGAT IMPIAN in his music.
The music video also stars a competitive freestyle footballer who has successfully represented Malaysia internationally and an actor-musician. They relive their own SEMANGAT IMPIAN stories of hard work and passion to reach their dreams.