Press Information

Boon Siew Honda Announces New Managing Director and Chief Executive Officer in Malaysia


Penang , 1 March 2018 – Boon Siew Honda Sdn Bhd. today announced that Mr. Keiichi Yasuda will be succeeding Mr. Nobuhide Nagata as its Managing Director and Chief Executive Officer.

Keiichi Yasuda will assume the position of Managing Director and Chief Executive Officer at Boon Siew Honda Sdn Bhd. Mr. Yasuda is currently General Manager, Human Resource & Industrial Relations Division, Asian Honda Motor Co., Ltd.

Nobuhide Nagata , the current Managing Director and Chief Executive Officer at Boon Siew Honda are appointed to be General Manager, Corporate Planning Division, Corporate Planning Supervisory Unit at Honda Motor Co., Ltd.
Responsibilities of Mr. Yasuda and Mr. Nagata’s as from April, 2018 are summarized as below.

  Name New Title  Current Title
Keiichi Yasuda Managing Director
Chief Executive Officer
Boon Siew Honda Sdn Bhd
General Manager
Asian Honda Motor Co, Ltd
Nobuhide Nagata General Manager
Corporate Planning Division
Corporate Planning
Supervisory Unit
Honda Motor Co., Ltd
Managing Director
Chief Executive Officer
Boon Siew Honda Sdn Bhd 

For more information:


Please visit our Website:

www.boonsiewhonda.com.my


or our Facebook account:

https://www.facebook.com/HondaMotorcyclesMalaysiaBoonSiewHonda/

or Toll-Free line at 1800-88-3993 (Monday to Friday 9am to 5pm, exclude Public Holiday)


About Boon Siew Honda Sdn. Bhd.

Boon Siew Honda Sdn Bhd, a joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims to consolidate motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency. Prior to the emergence of the new company, Boon Siew Sdn. Bhd. was responsible for the manufacturing and wholesale business of Honda motorcycle products in Malaysia. While envisioning collaboration with other Honda companies in worldwide, Boon Siew Honda Sdn. Bhd. will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectations.


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