Press Information

NEW STRIPES


The Honda Wave Alpha Earns Its Sporty Stripes

Pulau Pinang, 5 Nov 2017 - The Honda Wave Alpha, currently the best seller in the Malaysian low-capacity bike segment, has earned its sporty stripes. Boon Siew Honda recently introduced a new look for the Honda Wave Alpha. This will be an additional color for the consumers, a sportier version of the models currently available in the market.

Speaking at the launch, the Deputy Chairman and Deputy CEO of Boon Siew Honda Sdn Bhd, Dato’ Seri Datuk Wira Tan Hui Jing said, “We are very excited about this new update. This new look, with its racing stripes will be showcased by the young riders in the 2017 Honda Wave Alpha Challenge. But it is important to note that this latest introduction will be an addition to the existing models that are already in the market.’

The sporty design of the New Wave Alpha will enhance the riding experience. It is equipped with sporty-look exhaust muffler, comfortable rear grab and disc brake (cast wheel type only) to enhance the exterior. Its other functionalities include a cool and clear speedometer, convenient u-box and stylish leg shield.

The new color is designed to appeal to the emerging market among young motorcycle users and is hoped to boost market share in the market. With this new introduction, Boon Siew Honda hopes to increase 26% sales volume of Honda Wave Alpha.

The Honda Wave Alpha was launched in 2015. A further model update was introduced in February this year.

Boon Siew Honda offers a 2-year or 20,000km manufacturing warranty (whichever comes first) to provide convenience for customers making the New Honda Wave Alpha as their preferred choice.

The prices as below, with GST:

Type Showroom Price (RM)
New Honda Wave Alpha (Candy Scintillate Red) 5,086.94

For more information:


Please visit our Website:

www.boonsiewhonda.com.my


or our Facebook account:

https://www.facebook.com/HondaMotorcyclesMalaysiaBoonSiewHonda/

or Toll-Free line at 1800-88-3993 (Monday to Friday 9am to 5pm, exclude Public Holiday)


About Boon Siew Honda Sdn. Bhd.

Boon Siew Honda Sdn Bhd, a joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims to consolidate motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency. Prior to the emergence of the new company, Boon Siew Sdn. Bhd. was responsible for the manufacturing and wholesale business of Honda motorcycle products in Malaysia. While envisioning collaboration with other Honda companies in worldwide, Boon Siew Honda Sdn. Bhd. will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectations.




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