Press Release

Honorable visit to Boon Siew Honda by the Head of State of Penang

Penang, 16 March 2017 – The 1st Penang automotive factory, Boon Siew Honda Sdn. Bhd. (BSH) served the highest honor to present the latest technologies to His Excellency the Head of State of Penang, Tun Dato’ Seri Utama (Dr.) Haji Abdul Rahman Bin Haji Abbas.

BSH’s new plant was officially opened in 2013 with an annual capacity of 350,000 units. Since then, BSH has served a number of Special Guests, from Government and Private sector, who had come to witness the power of the advanced technologies. Merely in painting section, there are three cutting edge technologies: Firstly, the Twin-Gun Painting System, the first ever in two wheel industry which was developed in Japan to increase the efficiency of coating from 15% to 45%. Secondly, the Rotating Painting Process Mechanism complements the Twin-Gun Robots to minimize the paint wastage while reducing production time. Thirdly, Shape Conforming Painting Robot, developed in Japan, automatically adjusts painting process to match product shape and thus increase efficiency by 50%.

In addition, Multi Model Engine Receiving Jig developed in Japan and number one in Malaysia, which helps BSH to reduce 22 seconds of man-hour per unit. Emission Lab, equipped with advanced exhaust gas measurement system, ensures full ECE compliance and enables detailed emission analysis based on collected data. Finally, the Final Inspection Facility includes test stand, speedometer tester, brake tester and headlight tester, further improving accuracy of inspection and compliance. Apart from these advanced technologies, BSH is also the 1st two-wheel manufacturer in Malaysia to obtain EEV (Energy Efficient Vehicle) Certification by JPJ Malaysia, a total of 5 models: Namely Honda EX5 Fi, Honda Wave Alpha, Honda Wave Dash Fi, Honda Future Fi and Honda BeAT. These achievements demonstrate BSH’s commitment to a greener environment in Malaysia, following Honda’s Environmental Vision.

The 3-hour special visit by His Excellency Tun was accompanied by Mr Kiyoshi Itoi (Consulate-General of Japan in Penang), Yang Berbahagia Dato’ Suppiah Manikam (Honorary Consul of Poland in Penang), Commisioner of Police Datuk Wira Chuah Ghee Lye (Chief Police of Penang), Yang Berbahagia Dato Mohd Pudzi Bin Man (Penang State Director of the Royal Malaysian Customs Department), Yang Berbahagia Tuan Meor Hazebullah bin Meor Abd. Malik (Penang State Director of Immigration Department), Directors of SM Fuji Carriers Sdn. Bhd., together with all BSH Directors. The tour started olff with a warm welcome by BSH directors upon His Excellency’s arrival at 10.30am. It was followed by a group photo, motorcycle viewing, a briefing session on the introduction of BSH operation in Malaysia and signing of commemorative plaque followed with a factory tour. As a gesture of appreciation, His Excellency was presented with a record breaking motorcycle (1.5 million production units), Honda EX5 Fi Limited Edition. This model has been in the Malaysia market for the past 30 years and has gained lot fame and affection among Malaysians. This presentation was witnessed by the Deputy CEO of BSH, Dato’ Sri Datuk’ Wira Tan Hui Jing.

Right after the factory tour, His Excellency was served a scrumptious lunch at the Safety Riding Centre, not before a hands-on experience on the motorcycle riding simulator and enjoying a front row view of the big bike demonstration by Safety Riding crew. The visit ended at 1.00pm with a presentation of a momento from Mr Nobuhide Nagata, CEO and MD of BSH before the departure of His Excellency.

For more information on His Excellency Tun Dato’ Sri Utama (Dr.) Haji Abdul Rahman bin Abdul Abbas’s special visit,

For media enquiries:

Chen William
012 – 499 2494

Tan Mei Pheng
012 – 487 0677

About Boon Siew Honda Sdn. Bhd.

Boon Siew Honda Sdn Bhd, a joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims to consolidate motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency. Prior to the emergence of the new company, Boon Siew Sdn. Bhd. was responsible for the manufacturing and wholesale business of Honda motorcycle products in Malaysia. While envisioning collaboration with other Honda companies in worldwide, Boon Siew Honda Sdn. Bhd. will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectations.

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