Press Information

Honda celebrates 60 years of business 
and 5 million units motorcycle production in Malaysia


PENANG, 11 December 2017 – Boon Siew Honda Sdn. Bhd. (BSH), a manufacturer and distributor of Honda’s motorcycle in Malaysia, today celebrated a historical milestone of 60 years of Honda’s motorcycle business in Malaysia, and 5 million units production in Penang.

The ceremony was presented by Dato’ Seri Ong Ka Chuan, Minister of International Trade and Industry II (MITI), Dato’ Madani bin Sahari, CEO of Malaysia Automotive Institute (MAI), Dato’ Surveyor Haji Rozali bin Haji Mohamad, President of Municipal Council of Seberang Perai, His Excellency Kiyoshi Itoi, Consul-General of Japan in Penang, Datuk Loh Kian Chong, Executive Chairman of Oriental Holdings Berhad, Mr. Seiji Kuraishi, Executive Vice President, Executive Officer & Representative Director of Honda Motor Co. Ltd., Dato’ Seri Loh Cheng Yean, Chairman of Boon Siew Honda Sdn Bhd and Mr. Nobuhide Nagata, Managing Director and CEO of Boon Siew Honda Sdn. Bhd.


Dato’ Seri Ong Ka Chuan

Mr. Seiji Kuraishi

Dato’ Seri Loh Cheng Yean

Mr. Nobuhide Nagata

Honda motorcycle business in Malaysia began in 1957 with the establishment of the first motorcycle showroom by Boon Siew Sdn. Bhd. at Pitt Street, Penang, with fifty units of 4-stroke Honda Cub. In 1969, local production of Honda motorcycles commenced through a technical collaboration. In 2008, Oriental Holdings Berhad and Honda Motor Co. Ltd. formed a joint venture company, Boon Siew Honda Sdn. Bhd., to strengthen Honda motorcycle production and sales in Malaysia. In 2013, Boon Siew Honda began manufacturing at its new plant in Batu Kawan to cater to the increasing demand of Honda motorcycles in Malaysia.

Honda’s motorcycle production milestones in Malaysia are as follows:

1986 1 million units production
1999 2 million units production
2007 3 million units production
2011 4 million units production
2017 5 million units production

“For over 60 years, Oriental Holdings Berhad had developed a strong relationship with Honda Motor and we have unified our vision to offer innovative and reliable motorcycles to the public through their latest agreement. This bond between Oriental Holdings Berhad and Honda Motor reflects on the business relationship between Malaysia and Japan in the automotive industry. Through this partnership, we have seen the growth along the Malaysia economy and we will continue to provide valuable contribution to the nation with Honda,” said Dato’ Seri Loh Cheng Yean, Chairman of Boon Siew Honda.

“I would like to express heartfelt appreciation to Boon Siew and Oriental Holdings for great collaboration through 60 years of our partnership in motorcycle business. With Honda Vision to 2030 and strong support from the government, business partners, and customers, I’m certain that Boon Siew Honda will be able to provide attractive and quality products that make customers’ lives more enjoyable and be a company that Malaysian society wants to exist,” said Seiji Kuraishi, Executive Vice President, and Executive Officer & Representative Director of Honda Motor Co. Ltd.

“Thanks to the support from our customers in Malaysia, Boon Siew Honda has reached the 5millionth unit production of motorcycle. The passion of our company founders who wanted to help people in their daily lives and pursue the joy of riding has been inherited by all associates and we commit to offer products that go beyond the customers’ expectation,” said Nobuhide Nagata, Managing Director and Chief Executive Officer of Boon Siew Honda.

Honda Motorcycle in Malaysia

The Dream of Honda

In 1957, Tan Sri Dato' Loh Boon Siew and Mr. Soichiro Honda had a fateful encounter which resulted to a transformational and historical moment for Malaysians as they were given the opportunity to own a Honda cub bike. The first Malaysian Honda showroom was set up at Pitt Street in Penang, with only 50 units of Honda 4-stroke Cub imported to Malaysia.

Honda Motorcycle assembly plant was built in Penang on 1969. The Honda Cub became the bestselling motorcycle in Malaysia and Tan Sri Dato' Loh Boon Siew was recognized as Mr. Honda of Malaysia. Both Tan Sri Dato' Loh Boon Siew and Mr. Soichiro Honda realised that their dreams merged into one unifying vision: Promoting a more meaningful life for Malaysia through personal mobility.

Boon Siew Honda’s Infinite Journey

In 2013, BSH had invested in the new Honda factory in Batu Kawan with RM200 million, 23.7ha site with the state-of-the-art motorcycle production process in Batu Kawan. The new plant brought in new technology, safety riding activities and new products allowing BSH to continue producing quality and reliable bikes cater for more diversified market segments in Malaysia.

Throughout the years, BSH has introduced a variety of models ranging from cub, scooter to big bikes. To further fulfill the market demand more precisely, BSH has defined its model line-ups into three main categories, namely - Sports, Lifestyle, and Premium. Each category is set to accommodate the evolving demands and preference of the local bike owners.

In June 2016, the introduction of the highly anticipated RS150R led BSH to another great milestone. Just after the model’s first 2 months delivery in the market, BSH successfully organized the first & biggest RS150R convoy in Malaysia, with approximately 180 riders. As BSH managed to achieve 17,000 production units in just eight months, BSH inked an agreement with Honda Motor Co. Ltd to export RS150R model.

In October 2017, BSH has just hosted the Honda Asian Journey 2017, a 570-km Honda big bike caravan that cruise through Peninsular Malaysia for four days, from October 26 to October 29, 2017, ending up at the Malaysian Motorcycle Grand Prix (MotoGP) event. Around 50 journalists, motorcyclists, Honda dealers, and associates from five countries – Indonesia, Vietnam, Malaysia, the Philippines, and India – rode together to the ultimate destination, the Sepang International Circuit.

Apart from that, BSH has also actively participated in auto shows like MAI Autoshow. During the recent MAI Autoshow 2017, BSH officially launched the first ever Honda BigWing centre dedicated to Honda Big Bikes. Honda BigWing is set to open in the 4 main cities – Penang, Kuala Lumpur, Selangor and Johor starting next year in January. In the first half of 2017, BSH recorded Big Bike sales of more than 400 units, which was an increase of 12% from 2016. Subsequent to the introduction of Honda BigWing, BSH is targeting a 30% increase of Big Bike sales, translating into more than 1600 units for the next year. The Honda BigWing is one of Honda’s initiatives to develop the big bike landscape in Malaysia.

Aligning with the National Automotive Policy (NAP)

The penetration of energy-efficient vehicles (EEVs) in Malaysia is expected to be ramped up to as much as 50% of total industry volume (TIV) by year-end after hitting 42.8% last year. BSH is passionate and committed to work with the government.

In 2016, BSH achieved its Energy Efficient Vehicles (EEV) certification from the Road Transport Department (JPJ) and is the first motorcycle manufacturer to have EEV-certified models. In 2017, five motorcycle models which are (EX5 Dream Fi, Wave 125i, Wave Dash (Fi), Wave Alpha and, Honda BeAT have been certified as the EEV.

Today, 75% of BSH’s productions are EEVs as BSH is committed to continuously introduce new models that meet the EEV standards for the Malaysian market following the government’s policy to achieve 81%of the motorcycle production to be EEVs by 2020.

Moving forward, BSH aims to continue manufacturing quality, reliable and stylish bikes to accommodate the evolving demands of its consumer in Malaysia while fulfilling the environmental standards following the government’s policy.

Important milestone of Honda’s Motorcycle business in Malaysia:



1957 Boon Siew Sdn. Bhd. (BSW) began import sales of Honda motorcycles

1969 Local production of motorcycles began

1986 Cumulative production reached 1 million units

1999 Cumulative production reached 2 million units

2007 Cumulative production reached 3 million units
2008 Boon Siew Honda Sdn. Bhd. (BSH) establishment

2011 Cumulative production reached 4 million units

2013 Began motorcycle manufacturing at the new plant in Batu Kawan

2017 Cumulative production reached 5 million units and celebrates 60 anniversary of 
 Honda motorcycle business in Malaysia

Profile of Boon Siew Honda Sdn. Bhd.:


Establishment: September 2008

Location: Penang, Malaysia

Representative: Nobuhide Nagata, Managing Director and Chief Executive Officer

Capital Investment: RM200 million

Capitalization Ratio: 51 % Honda Motor Co. Ltd.
49 % Oriental Holdings Bhd.

Business: Production, wholesales, services of motorcycles and spare part

Employment: About 655 associates (as of Nov. 2017)

Production models: Wave Alpha. EX5 Dream Fi, Wave Dash Fi, Wave125i, RS150R, Honda BeAT, Honda PCX, MSX 125

For more information:


Please visit our Website:

www.boonsiewhonda.com.my


or our Facebook account:

https://www.facebook.com/HondaMotorcyclesMalaysiaBoonSiewHonda/

or Toll-Free line at 1800-88-3993 (Monday to Friday 9am to 5pm, exclude Public Holiday)


About Boon Siew Honda Sdn. Bhd.

Boon Siew Honda Sdn Bhd, a joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims to consolidate motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency. Prior to the emergence of the new company, Boon Siew Sdn. Bhd. was responsible for the manufacturing and wholesale business of Honda motorcycle products in Malaysia. While envisioning collaboration with other Honda companies in worldwide, Boon Siew Honda Sdn. Bhd. will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectations.




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