Press Release

Boon Siew Honda Celebrates 132% Sales Achievement and Aims Higher

Penang, 14 April 2017 – Boon Siew Honda (BSH) celebrates as it concluded the sales achievement at 132% in its last fiscal year. “We managed to achieve beyond our target, many thanks to the support of our dealers, employees, business partners, and most important of all, our customers”, shared by Mr. Nobuhide Nagata, Managing Director and Chief Executive Director of Boon Siew Honda. Further to fulfill the market demand more precisely, BSH has since defined its model line-ups into three main categories, namely - Sports, Lifestyle, and Premium.

Sports line-ups are valued by most customers as they specifically satisfy customers who values high speed. Thus, BSH strived to provide the best of its sports models by introducing highly demanded models and also a series of events to support.

With the rapid growth of young customers in the market, BSH also extended its business focus towards the youths. 2016 was a year where BSH stepped out from its comfort zones, as it introduced Lifestyle models and held unconventional launching gambits, appealing to youngsters.

While looking into the Premium series models,

Besides celebrating the success of many new models, BSH was also proudly announced as the first two-wheel manufacturer in Malaysia that obtained Energy Efficient Vechile (EEV) certification for its five models: Honda EX5 Dream Fi, Wave Alpha, Honda BeAT, Honda Future Fi and Honda Wave Dash Fi.

Honda Motorsport event achieved flying colors in 2016 session.

All these successful achievements definitely call for a celebration for everyone in BSH. “132% sales increment and 5% market share growth were indeed not an easy task for all of us but it really motivated us to work even better. Thank you to all who have supported BSH. We will continue our challenging spirit and bring more new and exciting models for Malaysia. Our target for this fiscal year is another 5% market share growth and we are looking forward for another year of celebration,” concluded by Mr Nobuhide Nagata.

For more information on Boon Siew Honda

For media enquiries:

Boon Siew Honda
Chen William

Boon Siew Honda
Tan Mei Pheng

About Boon Siew Honda Sdn. Bhd.

Boon Siew Honda Sdn Bhd, a joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims to consolidate motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency. Prior to the emergence of the new company, Boon Siew Sdn. Bhd. was responsible for the manufacturing and wholesale business of Honda motorcycle products in Malaysia. While envisioning collaboration with other Honda companies in worldwide, Boon Siew Honda Sdn. Bhd. will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectations.

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