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Boon Siew Honda Unveils Its Urban Dominator,
The All-New Wave Alpha



The All-New Wave Alpha is regarded as a cool looking motorcycle equipped with enhanced features for powerful performance. Its stylish design gives a more streamline and aerodynamic shape to the motorcycle.


Kuala Lumpur, 17 November 2015 – Boon Siew Honda today introduced its latest model, the All-New Wave Alpha, the newest addition to the Wave series. The All-New Wave Alpha is built with improved design and features for better performance. Outstanding in design, the stylish looking All-New Wave Alpha is set to dominate in its class.


The All-New Wave Alpha features top speed performance and better fuel consumption in a value for money motorcycle package. Called ‘The Urban Dominator’, the All-New Wave Alpha displays the confidence of Boon Siew Honda to conquer the Malaysian market.


Speaking at the launch, the Managing Director and Chief Executive Officer of Boon Siew Honda Sdn Bhd Koji Onishi said, “The Wave series is popular among Malaysians because of the speed, affordability, stylish and high quality. Today, we present the All-New Wave Alpha, an improved and revised edition of the Wave 110, which ideally fits anyone who wants a value for money yet stylishly designed motorcycle. We believe the All-New Wave Alpha with its overall impressive performance and design will win the hearts of Malaysian motorcyclists.”


Powered by an engine that gives maximum performance and robust feel to riders, the All-New Wave Alpha has a top speed of up to 91km/h, while giving better fuel consumption at 51.8km/l for higher fuel saving. The sporty design of the All-New Wave Alpha enhances the ride experience. It also comes with exceptional safety features, continuing the legacy of the previous Wave. With high specification features such as cast wheel and disc break, the All-New Wave Alpha provides an even safer ride on the road. Its other functionalities include a cool and clear speedometer, sporty contoured exhaust, convenient u-box and stylish leg shield.


The All-New Wave Alpha comes in two variants with three colors, which are Pearl Magellanic Black, Vivacity Red and Pearl Metalloid White. Boon Siew Honda offers a 2-year or 20,000km manufacturing warranty (whichever comes first) to provide convenience for customers to make the All-New Wave Alpha as their preferred choice.


The prices as below:

Type Showroom Price
(RM)
Inclusive GST
(RM)
Drum Brakes and Spoke Wheels 3,899.00 4,132.94
Disc Brakes and Cast Wheels 4,299.00 4,556.94

For more information, please visit www.boonsiewhonda.com.my or call Boon Siew Honda Toll-Free number at 1800-88-3993 (Monday to Friday, 9am – 5pm, except for public holidays).

Media Contact:


Boo Miin Miin / 012 - 486 2134 / mmboo@bswhonda.com.my


Nor Azam / 012 - 499 6106 / nor_azam@bswhonda.com.my




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