Boon Siew Honda Appoints New Ceo
PENANG 25 March 2014: Boon Siew Honda Sdn Bhd today announced the appointment of new CEO, where Mr. Satoshi Okada will be relinquishing his position as Managing Director / CEO, and handing down the baton to his successor, Mr. Koji Onishi, effective from 1st of April 2014 onwards.
Mr. Okada joined Boon Siew Honda in 2011 and has played an active and important role in propelling the company to greater heights.
Throughout his three year tenure, Mr. Okada oversaw 28 bike launches ranging from cub to high-performance bikes and 23 Impian Honda Shop openings, but most noticeably would be the opening of the over RM200 million, 23.7ha site with an annual production capacity of 350,000 units one-stop state-of-the-art motorcycle production plant in Batu Kawan, Penang on 12th of March 2013.
Furthermore, Mr. Okada’s leadership also saw the brand best achievement in motorsports on both national and international level, securing the championship of 2013 Asia Road Racing Championship.
Meanwhile, Mr. Onishi, who recently made a visit to our Factory & Head Office at Batu Kawan, Penang was very honoured to be part of Malaysia motorcycle industry. After developing and starting up operation offices in Thailand, Hong Kong, Vietnam and Myanmar, Mr. Onishi is looking forward to offer new values to the business partners and society here in Malaysia, thus promoting the Three Joys of Honda Philosophy: The Joy of Buying, The Joy of Selling, and The Joy of Creating.
For more information, please visit or call the Boon Siew Honda Toll-Free number at 1800-88-3993 (Monday to Friday, 9am - 5pm, except for public holidays).
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