Boon Siew Honda Sdn Bhd, a 50/50 joint venture company between Honda Motor Co., Ltd. and Oriental Holdings Bhd, began operations in September 2008 with the dual aims of consolidating motorcycle production and sales in Malaysia and to achieve higher customer satisfaction and efficiency.
Prior to the emergence of the new company, Boon Siew Sdn Bhd was responsible for the wholesale business of Honda motorcycle products in Malaysia and contracted the final assembly of Honda motorcycles to Kah Assemblers Sdn Bhd, a wholly-owned subsidiary of Oriental Holdings Bhd.
With the new joint-venture company, Honda obtained 50% of the outstanding shares of Kah Assemblers Sdn Bhd from Oriental Holdings Bhd, and established a 50/50 joint venture with Oriental Holdings Bhd.
Beginning January 2009, wholesale operations were transferred from Boon Siew Sdn Bhd to consolidate production and sales operations within the new company. While envisioning collaboration with other Honda companies in the ASEAN region, the new company will strengthen its competitiveness and strive to provide products and services, exceeding the customers’ expectations.
